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Blog

Tag: post-purchase customer journey

Sep 8, 2026

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Blog, Lifecycle

The Sale Is Not the End of the Journey. It’s the Start of the Next Decision
Sep 1, 2026

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Blog, Lifecycle

Stop Sending One Re-Engagement Campaign to Every Dormant Subscriber
Aug 25, 2026

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Blog, Lifecycle

Your Lifecycle Emails Are Automated. But Are They Customer-Led?
Aug 18, 2026

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Blog, Lifecycle, Strategy

Your Unsubscribes May Not Be an Email Problem
Aug 11, 2026

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Blog, Strategy

Your Discount Strategy May Be Optimising the Wrong Behaviour
Aug 4, 2026

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Blog, Distributed Marketing

Local marketing at scale: how to give teams freedom without losing control
Jul 28, 2026

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Blog, Lifecycle

Personalisation Is Not a Merge Tag. It’s a Judgement Call.
Jul 21, 2026

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Blog, Lifecycle

Your Customer Sees One Brand. Your Systems See Three
Jul 14, 2026

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Blog, Lifecycle

You’re Not Building Loyalty. You’re Building Habits.
Jul 7, 2026

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AI, Blog

AI made email marketing easier. It needs us to make it better.
Jun 30, 2026

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Blog, Lifecycle

The Click Is Becoming a Smaller Part of Email’s Value
Jun 23, 2026

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Blog, Distributed Marketing, Foundation Courses

Distributed marketing: how to scale local relevance without losing brand control
Jun 16, 2026

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Blog, Psychology

That’s the Whole Bloody Point
Jun 9, 2026

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AI, Blog

Is AI Slowly Making Your Email Programme Forgettable?
Jun 2, 2026

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AI, Blog

The future email marketer is not an AI prompt writer
May 26, 2026

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Blog, Psychology

The New Bait-and-Switch: When Stolen Influencer Content Sells You Something Else
May 19, 2026

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Psychology

The Social Proof Heuristic: Why “Everyone Else Is Doing It” Is More Powerful Than We Like to Admit
May 12, 2026

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AB Testing

Your email A/B test winner might be lying (and it’s costing you)
May 5, 2026

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Psychology

The Recognition Heuristic: Why Familiarity Wins More Often Than We Realise
Apr 28, 2026

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Psychology

The IKEA Effect: Why We Value What We Help Create (And What That Means for Your Emails)
Apr 21, 2026

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Design

The Fluency Heuristic: Why “Easy” Wins More Clicks Than “Clever” Ever Will
Apr 14, 2026

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Buyer Modalities

The post-purchase moment where loyalty is won or lost
Apr 7, 2026

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Blog

Why Your Shipping Strategy Might Be Costing You More Than You Think
Mar 31, 2026

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Blog, Intermediate Courses, Strategy

Your hardest-won customer is also your most fragile
Mar 24, 2026

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Intermediate Courses, Strategy

You Don’t Have an Email Strategy. You Have a To-Do List
Mar 10, 2026

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Blog, Lifecycle

6 post-purchase moments that shape customer lifetime value
Feb 28, 2026

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Blog, Ecommerce

Why store credit can beat discounts to persuade customers to buy
Feb 17, 2026

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Blog, Design, Psychology

What TikTok gets right about attention and what email overlooks
Feb 17, 2026

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Buyer Modalities, Buyers Mind, Intermediate Courses, Psychology

Psychology First: Why Buyer Modalities Matter More Than Your AI Tool
Feb 10, 2026

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Advanced Courses, Copywriting, Design, Ecommerce, Foundation Courses, Intermediate Courses, Psychology

The Cheerleader Effect: Why Things Look Better in Groups (and How to Use That in Your Emails)
Feb 3, 2026

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Blog

The Cost of Over-Segmentation: Why Your Email Strategy Might Be Sacrificing Revenue for Vanity Metrics
Jan 27, 2026

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Blog, Deliverability, Foundation Courses

The Three Pillars of Email Deliverability: Infrastructure, Reputation, Engagement
Jan 20, 2026

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Blog, Business Case, Copywriting, Psychology, Strategy

Companies Aren’t Looking for Storytellers. They’re Looking for Meaning
Jan 13, 2026

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Blog, Deliverability, Foundation Courses

How Poor Deliverability Silently Drains Your ROI
Jan 6, 2026

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Blog, Buyer Modalities, Intermediate Courses

Holiday 2025 Behaviour Unpacked. How Google Proves the Four Buyer Modalities Are Real
Dec 23, 2025

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AI, Intermediate Courses, Strategy

Will AI Replace Email Marketers? Or Just Expose Weak Strategy
Dec 16, 2025

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AB Testing, Advanced Courses, Best Practices, Foundation Courses, Intermediate Courses

Hypothesis-Led Email Testing: The Strategic Advantage Most Marketers Miss
Dec 9, 2025

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Best Practices, Design, Foundation Courses, Partner, Tutor

Perfect Every Pixel: Your Guide to Email Rendering Across Devices
Dec 2, 2025

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AB Testing, Advanced Courses, Best Practices, Buyer Modalities, Buyers Mind, Copywriting, Deliverability, Design, Ecommerce, Foundation Courses, Intermediate Courses, Lifecycle, Psychology, Strategy

The Dangerous Comfort of Email Marketing Best Practices
Nov 25, 2025

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Advanced Courses, Design, Ecommerce, Foundation Courses, Intermediate Courses, Lifecycle

Visual Hierarchy in Email: The Secret to Faster Decisions
Nov 18, 2025

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AB Testing, Advanced Courses, AI, Blog, Buyer Modalities, Buyers Mind, Copywriting, Deliverability, Design, Ecommerce, Foundation Courses, Intermediate Courses, Lifecycle, Psychology, Strategy

The Future of Email Belongs to the Curious: How We’re Advancing Email Marketing Education for the Next Generation
Nov 11, 2025

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Advanced Courses, Foundation Courses, Intermediate Courses, Partner

We co-create, not compromise: A transparent look at our course partnership model & ethos
Nov 4, 2025

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Business Case

What CPD Accreditation Really Means (And Why It Matters for You)
Oct 28, 2025

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AI, Foundation Courses, Intermediate Courses, Strategy

AI in Marketing Strategy: Why Marketers Must Lead the Machines
Oct 21, 2025

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Blog, Uncategorized

The Endowment Effect in Marketing: Why Ownership Changes Perception
Oct 14, 2025

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Advanced Courses, AI, Copywriting, Ecommerce, Foundation Courses, Intermediate Courses, Lifecycle, Strategy

ChatGPT Instant Checkout Is Here: What It Means for eCommerce and Email Marketing
Oct 7, 2025

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AB Testing, Advanced Courses, AI, Copywriting, Design, Ecommerce, Intermediate Courses, Lifecycle, Strategy

The Invisible ROI of Zero-Click Email Marketing: How the Inbox Drives Sales You’ll Never See
Oct 2, 2025

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Buyer Modalities, Buyers Mind, Copywriting, Design, Intermediate Courses

From Mind to Modality: The Holistic Persuasion Framework for Email Conversion
Sep 30, 2025

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Advanced Courses, Buyer Modalities, Buyers Mind, Copywriting, Foundation Courses, Intermediate Courses

Default Bias Explained: Why Doing Nothing Still Drives Results
Sep 23, 2025

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Copywriting, Design, Ecommerce, Psychology

Conversion Blockers in Email Design (and How to Fix Them)
Sep 16, 2025

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Buyers Mind, Copywriting, Intermediate Courses, Psychology

Fix Your Funnel with Psychology: Where You Lose Buyers and How to Win Them Back
Sep 9, 2025

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AB Testing, Advanced Courses, Copywriting, Design, Foundation Courses, Intermediate Courses, Psychology, Strategy

When Distinction Bias Sabotages Conversions
Sep 2, 2025

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Blog, Strategy

The Long-Term Conversion Ecosystem
Jun 30, 2025

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Blog

Raising the Bar in Email Marketing
Jun 3, 2025

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Business Case

Why Email is the Most Misunderstood Channel in the Digital Stack

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