Fair Usage & Fair Use Policy

Last updated: 16 May 2025

We’re committed to creating a learning environment that’s accessible, respectful, and intellectually honest. This Fair Usage & Fair Use Policy outlines how you, as a learner, may use our platform and content—and how we responsibly use third-party content for educational purposes.

This policy forms part of our Terms & Conditions. By using our services, you agree to follow the guidelines below.

Why This Policy Exists

Our goal is to:

  • Provide fair and equal access to our educational platform.
  • Protect our intellectual property and that of others.
  • Ensure the integrity of the learning experience for every user.

Acceptable Use of Our Platform

You’re welcome to:

  • Access purchased or free courses for your personal learning.
  • Download handouts and worksheets for your own reference.
  • Revisit course content at any time (lifetime access applies to your account).
  • Use what you’ve learned to improve your own marketing, as long as you adapt the material.
  • Contact our team for support or accessibility needs.

What’s Not Allowed

To keep the platform fair for everyone, you must not:

  • Share your login with anyone else.
  • Copy, record, or redistribute our videos or written materials.
  • Upload our content to any third-party platforms (like YouTube or an LMS).
  • Use bots or automated tools to scrape or download materials.
  • Bypass access controls to view or download paid content.
  • Claim course completion or certification you haven’t earned.
  • Sell or mass-distribute any of our training content without written permission.

How We Use Third-Party Content (Fair Use)

We include examples from real emails, websites, and campaigns to help illustrate key lessons in email marketing. This content is used under Fair Use principles for:

  • Education and training
  • Commentary and critique
  • Non-commercial course delivery

These examples may include:

  • Screenshots of emails we’ve received
  • Publicly available content from platforms like ReallyGoodEmails.com
  • Brand website snippets shown for teaching design or copy techniques

We use only what’s needed for instructional purposes and never reproduce full campaigns or standalone assets for redistribution.

Attribution & Content Respect

We always aim to:

  • Credit the original brand or creator where possible.
  • Blur or remove personal details in screenshots.
  • Keep our use limited and purposeful.
  • Respond quickly if you want your content removed (see contact info below).

System & Access Limits

To protect our platform:

  • Unusual access patterns (e.g., excessive downloads, VPN usage, suspicious logins) may trigger a temporary pause on your account.
  • Concurrent logins from multiple locations may be flagged for investigation.

What Happens If This Policy Is Broken

Violations may result in:

  • Suspension or termination of your account.
  • Loss of access to courses or certification.
  • Legal action in the case of serious misuse.

We reserve the right to take action in line with our Terms & Conditions and Privacy Policy.

Need Help or Have Concerns?

For support or questions, please email:

We’ll do our best to respond promptly and fairly.

Policy Updates

We may update this policy over time. The most current version will always be available here. Continued use of the platform means you accept any updates.