A global mission to elevate email marketing education
It’s strange how something as essential as email marketing still lacks a solid educational foundation. For years, most of us learned on the job—scraping together blog posts, tuning into webinars that turned out to be sales pitches, or relying on best practices from 2009 that no longer hold up. If so, Sound familiar?
That’s the gap we’re trying to close by raising the bar in email marketing through the Holistic Email Academy.
At the same time, this isn’t just a site that sells courses. It has a broader mission: to raise the bar across the entire industry. It’s about offering real training that’s grounded in experience and evidence, not recycled hype. And it’s about making that education accessible, practical, and actually useful, no matter where you’re at in your career.
Why we built the Academy
I grew up around email marketing. My first taste of it came from helping out in my mum’s office while she ran one of Australia’s early ESPs. That was Kath Pay who, as many will know, has gone on to spend nearly three decades shaping this industry. She served on the DMA UK and EEC/ANA councils. She pioneered the Holistic Email Philosophy and the Holistic Testing Methodology. And she quite literally wrote the book on email marketing strategy.
In fact, that legacy isn’t just something I’ve learned from professionally—it’s part of my story.
I’ve been working in email marketing myself for over 18 years now, both alongside Kath and independently. From hand-coding campaigns to running audits, developing strategies, and delivering training, I’ve spent most of my adult life in this channel. Over those years, what’s become increasingly clear is how much stronger the industry becomes when people are given the right tools—and the confidence—to do great work.
That’s exactly why we created the Holistic Email Academy. We’ve built it on everything we’ve learned and tested over the years, and it’s designed to be accessible. To open doors, not close them. Because when we raise the bar in email marketing across the board, we all benefit.
We’re not just running courses. We’re helping elevate a profession.
What’s Raising the Bar in Email Marketing?
Depth over hype. Every course digs into a single focused topic, offering practical insights—not just surface-level tactics.
Real experience, real results. We build everything from the ground up based on what actually works. No armchair theory—just tested, proven approaches from people who live and breathe this stuff.
Structured for all levels. Whether you’re just starting out or deep into your career, the Academy offers learning paths that fit—free tasters, flexible bundles, and focused modules to suit your pace.
Partner-led, not platform-led. We work with real experts who believe in better education, not just branded promotion.
Join the Movement
As a result, we’re building a space that serves marketers at every stage of their journey.
Whether you’re here to learn something new, refine what you already know, or help the next generation rise, there’s space for you in this.
Learn from the best. Grow your skills. Raise the bar.
Or partner with us and help reshape the future of our industry.
Join the Mission
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