At the Holistic Email Academy, our commitment to quality, impartiality, and learner-first content goes beyond curriculum design. It also shapes how we choose and work with our partners. This isn’t your typical course partnership model. In fact, it flips the script.
We don’t sell space. We share purpose.
How we choose partners
Our partners aren’t just names on a slide. They’re handpicked expert collaborators who believe in the same things we do: ethical, human-centred, and evidence-based email marketing. Every potential partner goes through a vetting process to ensure they meet our standards:
- Their tools or services meet, or exceed, industry best practices.
- They are committed to education, not self-promotion.
- Their business practices reflect transparency, innovation, and user respect.
Only when we see clear alignment do we explore collaboration. And even then, the focus is always on the value they can bring to the learner, not what they want to sell.
How we co-create with our partners in course development
We use a Hybrid Course Partnership Model: Partners co-create course content with us. Here’s what that looks like in practice:
- Shared modules: Each partner co-delivers some of the modules, while our Academy tutors handle the rest.
- Separate recordings: All sessions are independently recorded and professionally edited for seamless integration.
- No sales pitches: We vet every module to ensure it meets our pedagogical standards and stays free of promotional fluff.
This model means learners get richer, more practical insights from the people building the tools they use without the bias that usually comes with traditional partnerships.
Safeguards to maintain quality and neutrality
- Full oversight and final approval: Our educational team reviews and has final say over all content, including partner-created modules.
- Learner-centric content framework: Every module must meet clearly defined learning outcomes before we’ll accept it.
- Partner transparency promise: We disclose partner contributions, so learners know who’s involved and why.
Not every potential partner will meet our high standards or even try, and that is fine with us. Our goal is to empower learners, not push platforms or fill up our partners page with brand logos.
Calling aligned innovators to become Holistic Email Academy partners
If you’re an email marketing platform, tool, or service provider committed to raising the bar, not just your brand awareness, consider becoming a Course Partner. We’re always looking for ethical, forward-thinking partners to help educate and elevate the email & digital marketing community.
Interested? Get in touch and let’s chat about course partnership.
