Design High-Converting Emails Without Code or Confusion
Learn to Design Emails That Get
Opened, Clicked, and Convert
If email design has ever felt intimidating or time-consuming, this course will change that. You’ll learn the core principles that make email design effective, accessible, and conversion-driven, without needing advanced skills or technical expertise.
By the end, you won’t just know how to make emails look great; you’ll know how to make them work harder for you, your business, and your subscribers.
This is the foundation every marketer should start from, and the one that will support your growth for years to come.
- Investment: £75
- CPD Certified
- Approximately 3 hours of expert video content
- Includes handouts, checklists & templates
- No coding required
⭐⭐⭐⭐⭐
Rated 5/5 by marketers worldwide
Based on feedback from learners who attended the live version of this course
What You’ll Learn in This Email Design Course for Beginners
By the end of this course, you will:
- Understand the unique aspects of email design compared to web design
- Learn the 6 Principles of Conversion Design to guide visual decision-making
- Know how to structure an email for clarity, flow, and results
- Gain practical layout skills: fonts, spacing, hierarchy, and readability
- Understand how rendering and email clients affect your design
- Explore inclusive design, accessibility, and all-image email pros/cons
- Use drag-and-drop and master templates for speed and brand consistency
- Apply best practices to maximise opens, clicks, and conversions
“This course was created to remove the fear and confusion from email design. You’ll leave with confidence, clarity, and the skills to build beautiful, high-converting emails — no code required.”
Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn: Full Curriculum
Introduction to Email Design
- The true purpose of email design: clarity and conversion
- How email design differs from web design
- The 6 Principles of Conversion Design: Clarity, Visual Hierarchy, Contrast, Directional Cues, Simplicity, Urgency
Anatomy of a Well-Designed Email
- Structuring your email: header, body, footer
- Layout best practices: white space, alignment, balance
- Choosing fonts and sizes for readability
- Creating hierarchy for scannability
- Understanding rendering across email clients
Why Rendering Matters
- How different email clients interpret the same design
- Testing tools and techniques to preview emails before you send
- Ensuring consistency across devices and platforms
Accessibility & Best Practices
- What are all-image emails and when (not) to use them
- The impact of IOS18 AI, Google, and Yahoo rendering changes
- Deliverability and accessibility considerations
- Inclusive design: designing for all users
Using Drag-and-Drop Templates and Master Templates
- What are drag-and-drop templates and how to use them
- The role of master templates in scaling email production
- Brand consistency through customisation and repetition
Driving Conversions with Email Design
- The 3 Conversion Steps: Open, Click, Convert
- Designing to guide user attention to action
All this for just £75!
CPD certified. Lifetime access. Updates included.
Who This Course Is For
This email design course for beginners is ideal for:
Email managers
new to layout and design
Small business owners wanting to improve their visual results
Marketing professionals who design their own campaigns
Anyone
eady to build strong, practical design skills before moving on to our Intermediate or Advanced Email Design courses
Why Start with the Foundation Course?
Start here to gain a strong grounding in what makes email design work. You’ll leave this email design course for beginners ready to create professional, conversion-driven emails, and set yourself up for success in the Intermediate and Advanced courses.
Foundational & Practical
Built for real-world application, not abstract theory
Includes Tools You’ll Actually Use
From checklists to templates
Designed for Modern Email Challenges
We address today’s rendering and accessibility realities.
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutors
Kath Pay
Co-Founder Holistic Email Academy
Kath Pay is a globally recognised authority in email strategy and design. With over 27 years of experience, she has led the way in integrating persuasive design principles, customer psychology, and behavioural science into email marketing. Kath introduced the concept of conversion-centred design to the email industry and has helped countless brands elevate their creative through strategic, user-focused design. Her work balances aesthetics with function, ensuring every design element drives engagement and delivers measurable results.
Dmytro Kudrenko
Founder Stripo
Stripo is a leading email design platform used by over a million marketers worldwide. With a strong technical background and a passion for visual communication, Dmytro has been at the forefront of modern email design – championing modular design systems, interactive emails, and accessible user experiences. His work has empowered brands to create visually compelling, high-performing emails with efficiency and consistency, making him a respected voice in the evolution of email design best practices.
FAQs
Do I need a design background?
Not at all. This course is perfect for non-designers and beginners.
Is this course self-paced?
Absolutely. You can start, stop, and learn at your own pace.
Can I really design good emails without coding?
Absolutely. This course shows you how.
Will I get a certificate?
Yes, you’ll receive a CPD-accredited certificate upon completion.
What Makes The Academy Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.58 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Our Expert Course Partner
Stripo is a powerful email design platform used by marketers and designers worldwide to create responsive emails with ease. They are known for their drag-and-drop editor, interactive elements, and extensive template library.
Ready to Design Better Emails?
Build beautiful, effective emails that reflect your brand and convert your audience. Join the Foundation: Email Design Excellence course today and start designing emails that look professional and perform brilliantly.
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