Master the Art of Persuasion, Psychology, and Future-Ready Interactive Emails
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Elevate Your Email Designs from
Good to Unstoppable
This course is built for experienced email designers and marketers who want to master persuasive psychology, interactive content, accessibility, and cutting-edge email trends.
If you’re ready to move beyond templates and transactional layouts into behavioural-driven, emotionally powerful, and inclusive designs, this is your next step.
- Investment: £105
- CPD Certified
- Approximately 2 hours of expert video content
- Built for advanced email designers, developers, and strategists
- Includes frameworks, templates, examples, and best practices
Be the first to hear about this course and join our waitlist.
⭐⭐⭐⭐⭐
Rated 5/5 by marketers worldwide
Based on feedback from learners who attended the live version of this course
Course Objectives
By the end of this course, you will:
- Apply deep cognitive bias principles to persuasive email design
- Use persuasion architecture tailored to email types and goals
- Design accessible, inclusive emails that meet global standards
- Create AMP-powered interactive and gamified emails
- Prepare for future trends including AI-driven design and schema integration
“In this course, we go deep into persuasive design — blending psychology, storytelling, and innovation. It’s where strategy meets creativity, and where your emails evolve into experiences.”
Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn – Full Curriculum
Deep Dive into Persuasive Design
- How cognitive biases affect email engagement
- Leveraging biases like loss aversion, anchoring, and curiosity in design
- Building visual journeys that guide intuitive decision-making
Persuasion Architecture
- Applying persuasive design frameworks to promotional, lifecycle, and transactional emails
- The psychology of storytelling in email layouts and flows
- Using emotion and personalisation to drive conversions
Designing for Accessibility & Inclusivity
- Ensuring colour contrast and legibility for visually impaired users
- Voice-friendly design considerations (screen readers, semantic markup)
- Best practices for accessible typography and structure
Interactive Content & AMP
- Introduction to AMP for email: What it is and why it matters
- Designing interactive AMP elements like carousels, forms, polls inside emails
- How interactive content drives higher engagement and conversion rates
Gamification & Interactive Email Design
- Rise of interactive email experiences
- Using carousels, accordions, quizzes, and interactive CTAs
- When and how to use gamification to delight and convert
Future Trends in Email Design
- AI-driven email design personalisation and dynamic layouts
- Impact of Apple’s Mail Privacy Protection and Gmail’s tab evolution
- Using schemas and structured data to increase email visibility and engagement
All this for just £105!
CPD certified. Lifetime access. Updates included.
Who This Course Is For
Senior designers
and developers specialising in email
CRM and marketing teams
creating next-gen email experiences
Ecommerce, SaaS,
and B2B
brands ready to innovate through design
Accessibility advocates and interactive content innovators
Why Take This Course?
Deep Psychology Application
Go beyond surface-level persuasion tactics
Interactive and Future-Ready
Design with AMP, gamification, and AI-driven content
Accessibility-Focused
Create designs that work for everyone
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutors
Kath Pay
Co-Founder Holistic Email Academy
Kath is a globally recognised authority in email strategy and design. With over 27 years of experience, she has led the way in integrating persuasive design principles, customer psychology, and behavioural science into email marketing. Kath introduced the concept of conversion-centred design to the email industry and has helped countless brands elevate their creative through strategic, user-focused design. Her work balances aesthetics with function, ensuring every design element drives engagement and delivers measurable results.
Dmytro Kudrenko
Founder Stripo
Stripo is a leading email design platform used by over a million marketers worldwide. With a strong technical background and a passion for visual communication, Dmytro has been at the forefront of modern email design – championing modular design systems, interactive emails, and accessible user experiences. His work has empowered brands to create visually compelling, high-performing emails with efficiency and consistency, making him a respected voice in the evolution of email design best practices.
FAQs
Is this course too technical if I’m more of a strategist?
Not at all—this course focuses on design principles, not coding, making it ideal for creative and strategic professionals alike.
Will it help me design AMP emails even if my ESP doesn’t fully support AMP?
Yes—you’ll understand when and how to design interactive experiences whether you’re using AMP or traditional fallback techniques.
Is accessibility really that important?
Absolutely. Accessibility impacts engagement, reach, brand perception, and now legal compliance in many regions.
Is there a certification?
Yes—you’ll earn a CPD-accredited certificate after successful completion.
What Makes This Course Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Our Expert Course Partner
Stripo is a powerful email design platform used by marketers and designers worldwide to create responsive emails with ease. They are known for their drag-and-drop editor, interactive elements, and extensive template library.
Ready to Become an
Advanced Email Design Master?
Create emails that connect, persuade, interact, and include—paving the way for the next generation of marketing experiences.
Want first dibs on this course? Join the waitlist and we’ll let you know the moment it launches. You’ll also get our newsletter filled with expert tips, inspiration, and behind-the-scenes updates from the Academy.
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