Protect Your Sender Reputation. Stay in the Inbox. Scale with Confidence
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Go Beyond the Basics: Master Advanced Deliverability Tactics
If you understand the fundamentals of email deliverability and want to ensure your emails consistently land in the inbox as you scale, this course is your essential next step.
You’ll learn how to manage reputation, leverage authentication protocols like BIMI, and proactively prevent blocklisting and engagement drops – keeping your sender health strong as your programmes grow.
- Investment: £90
- CPD Certified
- Approximately 2 hours of expert video content
- Built for marketers managing growing or complex email programmes
- Includes checklists, testing tools, and actionable frameworks
Be the first to hear about this course and join our waitlist.
Course Objective
By the end of this course, you will:
- Understand how sender reputation works and how to protect it
- Implement advanced authentication protocols like BIMI for brand trust
- Improve engagement metrics to maintain inbox placement
- Manage blocklists and reduce spam complaints proactively
- Differentiate deliverability strategies for transactional and marketing emails
- Use professional tools to monitor and optimise deliverability performance
“As your strategy matures, so must your reputation. This course teaches you how to protect your deliverability and unlock scalable growth — all with control and clarity.”
Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn – Full Curriculum
Understanding and Managing Reputation
- What is sender reputation?
- How mailbox providers calculate reputation scores
- Key factors influencing your reputation over time
Advanced Email Authentication & BIMI
- Deep dive into SPF, DKIM, and DMARC configurations
- How to implement BIMI (Brand Indicators for Message Identification)
- How authentication improves brand trust and deliverability
The Role of Engagement in Deliverability
- How opens, clicks, and deletions affect inbox placement
- Understanding Gmail’s Primary vs. Promotions tab placements
- Strategies for boosting engagement to improve deliverability
Managing Blocklists and Spam Complaints
- What happens when you’re blocklisted—and how to recover
- How to monitor blocklist status
- Proactive strategies to minimise spam complaints and protect reputation
Deliverability & Different Email Types (Transactional vs. Marketing)
- How deliverability dynamics differ between transactional and marketing emails
- Best practices for each type to ensure optimal inbox placement
- Critical tips for ensuring transactional emails always reach the inbox
Deliverability Testing & Monitoring Tools
- Recommended tools for deliverability tracking and monitoring
- How to run and interpret deliverability tests
- Setting up and using feedback loops, postmaster tools, and dashboards
All this for just £90!
CPD certified. Lifetime access. Updates included.
Who This Course Is For?
Email Marketers
running growing email programmes
CRM and deliverability managers
seeking to maintain high inbox placement
Marketing ops teams responsible for compliance and sender health
Ecommerce and SaaS brands
scaling their lifecycle and promotional emails
Why Take This Course?
Protect Your Email Investment
Sender reputation is your ticket to revenue
Advanced Yet Practical
Tools, frameworks, and real-world strategies
Stay Future-Proof
Adapt to changes in engagement filtering and authentication standards
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutor
Kath Pay, Co-Founder Holistic Email Academy
With deep expertise in email deliverability, Kath Pay has helped brands overcome blocklisting, improve inbox placement, and implement best-in-class authentication practices. Drawing on 27+ years in the industry, she combines technical know-how with practical strategies to ensure emails get seen and acted upon. Kath has helped & advised organisations of all sizes, from startups to global retailers, on managing sender reputation, list hygiene, and engagement – making her one of the most trusted voices in deliverability.
FAQs
Is this course right if I already monitor bounce rates and complaints?
Yes! This course takes you deeper into managing reputation, authentication, and engagement optimisation.
Do I need a technical background to understand authentication protocols?
No, we explain SPF, DKIM, DMARC, and BIMI clearly and simply.
Will it cover how to recover from blocklisting?
Absolutely—there’s a full module dedicated to blocklist management and recovery strategies.
Is there an exam?
No exam – just practical learning and a CPD-accredited certificate at completion.
What Makes The Academy Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Our Expert Course Partner
Inbox Monster helps email teams send with confidence. Inbox Monster’s deliverability and testing tools turn insights into action with complete visibility into email performance. Get dedicated support that cares about your brand’s reputation as much as you do. Companies that trust Inbox Monster, on average, save 53% of their time on QA and achieve a 30% improvement in inbox placement in 30 days. Find your email rawwwr at inboxmonster.com.
Ready to Protect and Optimise Your Email Deliverability?
Stay ahead of inbox algorithms, avoid costly mistakes, and safeguard your brand’s sender reputation.
Want first dibs on this course? Join the waitlist and we’ll let you know the moment it launches. You’ll also get our newsletter filled with expert tips, inspiration, and behind-the-scenes updates from the Academy.
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