Strengthen Emotional Impact, Persuasion,
and Journey-Aligned Messaging
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Elevate Your Email Copy from
Good to Truly Engaging
This course builds on the foundations of persuasive writing, teaching you how to deepen emotional connections, fine-tune your persuasive techniques, and align your copy with different stages of the customer journey.
Perfect for marketers, writers, and CRM specialists ready to enhance every word and CTA for higher engagement and conversion.
- Investment: £90
- CPD Certified
- Approximately 2 hours of expert video content
- Built for marketers ready to move beyond basic copywriting
- Includes storytelling frameworks, emotional triggers, and real-world examples
Be the first to hear about this course and join our waitlist.
⭐⭐⭐⭐⭐
Rated 5/5 by marketers worldwide
Based on feedback from learners who attended the live version of this course
Course Objectives
By the end of this course, you will:
- Use emotional triggers and storytelling frameworks to boost engagement
- Craft CTAs that move readers seamlessly from story to action
- Master subject lines, preheaders, and sender names for trust and opens
- Turn features into benefits aligned with customer journey stages
- Leverage psychological patterns like the Rule of Three to create memorable messages
- Refine messaging to drive clicks through customer-centric language
“This is where words become strategy. I designed this course to help you write copy that persuades, flows with your customer’s journey, and drives meaningful action.”
Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn – Full Curriculum
Emotional Triggers and
Storytelling in Email Copy
- Exploring emotional triggers like excitement, fear, hope, and belonging
- Introduction to storytelling frameworks: Problem-Agitate-Solve
- Using narrative to emotionally prime readers for action
Advanced CTAs and
Persuasive Language
- Optimising CTA wording with strong persuasive verbs
- Crafting natural, story-driven transitions to action points
Subject Lines, Preheaders,
and Sender Names
- Deep dive into high-performing subject line and preheader strategies
- Building familiarity and trust through consistent sender names
- Practical tips for standing out in crowded inboxes
Turning Features into Benefits
for Different Email Purposes
- Applying the “So what?” method to feature-driven copy
- Adjusting tone and messaging for nurture vs. conversion emails
- Adapting benefits based on customer lifecycle stage
The Rule of Three and Crafting Memorable Messages
- Why the Rule of Three works psychologically
- How to use it in openings, bullet points, and CTAs
- Real-world marketing examples that embed lasting impact
Driving Clicks with
Customer-Centric Language
- Shifting focus from brand needs to customer desires
- Adapting storytelling, benefits, and CTAs to different journey stages
- Building micro-yes momentum to drive action
All this for just £90!
CPD certified. Lifetime access. Updates included.
Who This Course Is For?
Marketers, copywriters, and content creators
with some experience
CRM and retention teams
ready to improve journey-driven messaging
Writers
seeking to enhance emotional impact and action rates
Businesses
aiming to boost email clickthrough and conversion rates
Why Take This Course?
Deepen Emotional Resonance
Create emails that truly connect with readers
Optimise Every CTA and Story
Make every word work harder
Align Copy with Journey Stages
Increase engagement and conversions
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutor
Kath Pay, Co-Founder Holistic Email Academy
Kath is a pioneer in persuasive email copywriting, known for her ability to blend behavioural science with customer-centric messaging that converts. With over 27 years of experience, she’s trained thousands of marketers in writing for all four Buyer Modalities, leveraging cognitive biases, and applying principles of psychology to drive engagement. Kath’s expertise lies in crafting copy that’s not only strategic but emotionally resonant – ensuring every word works harder to inspire action.
FAQs
Is this course suitable if I’ve only written basic marketing emails before?
Yes – it’s designed for those ready to move beyond basic copywriting.
Does it include storytelling templates and examples?
Absolutely – you’ll receive practical examples and adaptable frameworks.
Will it help with both promotional and lifecycle emails?
Yes – this course is focused on crafting journey-aligned messaging across all email types.
Is there a certification?
Yes – you’ll earn a CPD-accredited certificate on completion.
What Makes The Academy Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Ready to Write Emotionally Engaging, High-Converting Emails?
Master persuasive storytelling, emotional triggers, and customer-focused copywriting
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