Reduce Revenue Loss. Increase Retention. Power Up Your Automation
Launching Soon
This course isn’t live just yet—but it’s coming soon. Sign up below to get:
Notified the moment
it launches
Exclusive preview content and email marketing tips
A special launch-day offer
just for subscribers
Build Smarter, More Strategic Ecommerce Lifecycle Journeys
If you already run basic automations like abandoned cart emails, this course will take you further – teaching you how to leverage behavioural science, omnichannel strategies, advanced nurturing, and data-driven segmentation to create lifecycle programmes that drive conversions and loyalty.
- Investment: £90
- CPD Certified
- Approximately 2.5 hours of expert video content
- Perfect for ecommerce marketers looking to scale intelligently
- Includes frameworks, templates, testing plans, and segmentation strategies
Be the first to hear about this course and join our waitlist.
Course Objectives
By the end of this course, you will:
- Understand the psychology behind ecommerce abandonment and nurturing
- Build omnichannel journeys across email, SMS, push, retargeting, and web
- Create strategic browse abandonment and abandoned cart sequences
- Develop powerful post-purchase and onboarding programmes
- Use A/B testing and data-driven segmentation to drive higher LTV
What You’ll Learn – Full Curriculum
Understanding Behavioural
Science in Ecommerce
- Role of System 1 & System 2 thinking in email engagement
- Using nudges and micro-commitments to boost purchases
- Psychological barriers to conversion
- How friction in checkout affects abandonment
Omnichannel Strategies: Email, SMS, Retargeting, Website, Mobile App, Push Notifications
- Omnichannel vs. multichannel: key differences
- When and how to use each channel effectively
- Website and mobile app messaging as retention tools
- Cross-channel timing and frequency best practices
Browse Abandonment Strategies
& Email Sequences
- Differences between browse abandonment and cart abandonment
- Using AI-driven product recommendations in browse recovery emails
Crafting the Perfect
Abandoned Cart Sequence
- Ideal timing and number of cart recovery emails
- Subject line and copywriting tactics for conversion
- A/B testing incentives, reminders, and urgency messaging
First Purchase Programme
(Onboarding & Nurturing)
- Building a post-purchase onboarding flow
- Reinforcing satisfaction and expectations
- Encouraging social, referral, and loyalty programme engagement
Subscribed But Not
Purchased Programme
- Diagnosing subscriber non-conversion issues
- Educating, trust-building, and creating urgency
- Progressive profiling to better personalise follow-ups
A/B Testing for Ecommerce
Email Campaigns
- Why and when to A/B test in ecommerce
- What to test: subject lines, timings, offers, CTAs, design
- Interpreting results properly (sample sizes, significance, pitfalls)
Data-Driven Segmentation for Personalised Upsell & Cross-Sell Campaigns
- Introduction to RFM Analysis (Recency, Frequency, Monetary Value)
- Segmenting based on past purchases and affinities
- Using predictive analytics for next-best product recommendations
- VIP segmentation for loyalty and LTV growth
All this for just £90!
CPD certified. Lifetime access. Updates included.
Who This Course Is For?
Ecommerce marketers
with basic automation experience
CRM and retention specialists
building smarter journeys
Brands
ready to combine behavioural science with lifecycle marketing
Teams
wanting more revenue from their existing customer base
Why Take This Course?
Behavioural Science Meets Automation
Understand the why behind the what
Omnichannel Ready
Build journeys across email, SMS, push, web, and app
Performance Driven
Maximise recovery, upsell, loyalty, and LTV
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutors
Kath Pay
Co-Founder Holistic Email Academy
Kath is a globally respected thought leader in email strategy, testing, and persuasive marketing. With over 27 years of experience, she has worked with leading e-commerce brands including Marks & Spencer, Pandora, and TJ Maxx, helping them optimise their email programmes to drive results through customer-centric, data-informed strategies.
Dmytro Kudrenko
Co-Founder Yespo
Dmytro is a leading innovator in the email marketing space. With a strong background in engineering and over two decades of experience, Dmitry has helped shape the way brands approach scalable, dynamic, and visually compelling email campaigns—especially in the e-commerce sector.
Alex Danchenko
Co-Founder Yespo
Alex is a seasoned product leader and email expert with deep experience in driving innovation in the MarTech space. With a background in both engineering and user experience, Alex brings a unique perspective to email design and automation, helping global e-commerce brands streamline their workflows and enhance their customer engagement through cutting-edge technology.
FAQs
Is this course right if I’m already sending abandoned cart emails?
Yes! This course takes you much deeper into psychology, segmentation, omnichannel, and retention strategies.
Do I need expensive tools to implement this?
No. We’ll show scalable strategies that can work across a wide range of ESPs and platforms.
Will it help with browse abandonment too?
Absolutely – there’s a dedicated module for browse abandonment strategies.
Is there a certification?
Yes – you’ll receive a CPD-accredited certificate upon completion.
What Makes The Academy Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Our Expert Course Partner
Yespo is an omnichannel Customer Data Platform (CDP) designed to increase business revenue and enhance customer experience. It helps ecommerce businesses of all sizes gather customer data, create 360° profiles, and leverage this information to build targeted, automated and personalized campaigns across 9 direct channels, as well as websites and apps.
Ready to Level Up Your Ecommerce Lifecycle Marketing?
Build journeys that rescue more carts, engage more buyers, and turn subscribers into loyal advocates.
Want first dibs on this course? Join the waitlist and we’ll let you know the moment it launches. You’ll also get our newsletter filled with expert tips, inspiration, and behind-the-scenes updates from the Academy.
You must be logged in to post a comment.