Master the Art of Customer-Focused, Persuasive Email Writing
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Write Emails That
Engage, Persuade, and Convert
This beginner-friendly course teaches the essential principles of email copywriting. From crafting attention-grabbing subject lines to writing clear, persuasive messages that resonate with customers.
You’ll move from simply “writing emails” to strategically guiding customer actions, while maintaining a consistent brand voice and tone.
- Investment: £75
- CPD Certified
- Approximately 2 hours of expert video content
- Perfect for beginners and marketers looking to sharpen their copy skills
- Includes frameworks, formulas, and actionable templates
Be the first to hear about this course and join our waitlist.
⭐⭐⭐⭐⭐
Rated 5/5 by marketers worldwide
Based on feedback from learners who attended the live version of this course
Course Objectives
By the end of this course, you will:
- Understand the difference between selling and persuading in email copy
- Write conversational, audience-focused email content
- Craft strong hooks, persuasive CTAs, and engaging subject lines
- Personalise your messaging to boost motivation and response
- Structure emails for easy scanning and maximum readability
“Great copy is never about selling — it’s about connecting. This course gives you the foundations to write with empathy, clarity, and conversion in mind.”
Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn – Full Curriculum
The Role of Copywriting
and Brand Voice in Email
- Purpose of copywriting in email marketing
- Selling vs. Persuading: why persuasion wins
- Introduction to maintaining a consistent brand voice across emails
Persuasive Copywriting Basics
and Audience-Centric Language
- Writing conversationally and using “you”-centric language
- Shifting from feature-driven to benefit-driven messaging
- Basics of tailoring copy for different segmented audiences
Second Purchase &
Post-Purchase Programmes
- Techniques for writing compelling email openings that capture attention
- How to create clear, benefit-driven Calls to Action (CTAs)
Writing High-Impact Subject Lines
- Using the CURVE Formula: Curiosity, Urgency, Relevance, Value, Emotion
- Aligning subject lines with brand voice for authenticity and impact
Writing for the Individual
and Building Motivation
- Personalisation strategies that go beyond “first name”
- Addressing core motivations and emotional triggers
- Writing emails that feel relevant, timely, and personal
Writing Scannable,
Customer-Focused Email Copy
- Structuring emails for maximum readability and flow
- Using bullet points, short paragraphs, and subheadings effectively
- Reducing cognitive load to boost action rates
All this for just £75!
CPD certified. Lifetime access. Updates included.
Who This Course Is For
Beginners
starting out in email copywriting
Email marketers
looking to strengthen their persuasive writing
Content creators
and social media managers expanding into email
Small business owners
writing their own email campaigns
Why Take This Course?
Learn Customer-First Copywriting
Shift from “talking at” to “connecting with”
Boost Engagement and Conversions
Write emails that inspire action
Practical Frameworks
Subject line formulas, CTA techniques, scannable layout strategies
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutor
Kath Pay, Co-Founder Holistic Email Academy
Kath is a pioneer in persuasive email copywriting, known for her ability to blend behavioural science with customer-centric messaging that converts. With over 27 years of experience, she’s trained thousands of marketers in writing for all four Buyer Modalities, leveraging cognitive biases, and applying principles of psychology to drive engagement. Kath’s expertise lies in crafting copy that’s not only strategic but emotionally resonant – ensuring every word works harder to inspire action.
FAQs
Is this course suitable if I’ve never written marketing emails before?
Absolutely! It’s designed specifically for beginners.
Will it help even if I already write newsletters?
Yes—you’ll learn how to increase engagement, persuasion, and action.
Does it include templates and examples?
Yes—you’ll get practical examples, formulas, and writing tips throughout the course.
Is there a certification?
Yes—you’ll earn a CPD-accredited certificate upon completion.
What Makes The Academy Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Ready to Write Emails That
Truly Connect and Convert?
Learn customer-first email copywriting that motivates readers,
and drives action.
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