Foundation: Email Deliverability Fundamentals

Understand the Essentials of Inbox Placement

Learn the Basics of Deliverability – So Your Emails Land Where They Belong

Even the best email won’t convert if it doesn’t reach the inbox. This beginner course demystifies the often-overlooked topic of email deliverability, empowering you to spot issues, fix them, and maintain high sender reputation from day one.

Perfect for marketers, solopreneurs, and ecommerce operators who want to understand the fundamentals without the fluff.

  • Investment: £75
  • CPD Certified
  • Approximately 2 hours of expert video content
  • Includes templates, checklists, and tool recommendations
  • Zero tech background required

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Course Objectives

By the end of this course, you will:

  • Understand what email deliverability is, and why it matters
  • Know the difference between delivery and deliverability
  • Identify the key players: ISPs, ESPs, spam filters, and your role as the sender
  • Understand SPF, DKIM, and DMARC (without needing to be a tech wizard)
  • Learn the basics of maintaining a clean, complaint-free email list
  • Recognise common spam filter triggers and how to avoid them
  • Track and interpret key deliverability metrics with confidence

“Deliverability is the foundation of email marketing. I created this course to give you the essential knowledge you need to land in the inbox — confidently and consistently.”

Kath Pay, Course Director, Holistic Email Academy

What You’ll Learn – Full Curriculum

Introduction to Email Deliverability

  • What is email deliverability?
  • The key difference between delivery and deliverability
  • Why it’s essential for email marketing success
  • Intro to key metrics: bounce rate, complaint rate, inbox placement

The Role of ISPs, Mailbox Providers & ESPs

  • How ISPs and mailbox providers assess your email
  • Understanding how ESPs influence deliverability
  • The role of spam filters, blacklists, and sender reputation systems

Email Authentication Basics

  • Why authentication matters
  • Simple explanations of SPF, DKIM, and DMARC
  • How proper setup affects inbox placement

List Hygiene & Data Management

  • Permission-based marketing and its legal importance
  • How poor list hygiene harms deliverability
  • How to identify and remove inactive or risky subscribers

Avoiding Spam Filters

  • What triggers spam filters: words, formatting, coding errors
  • Writing and designing emails to avoid traps
  • Importance of consistent sending practices

Monitoring Your Deliverability Health

  • Key metrics to track: bounce rates, complaints, unsubscribes, inbox rate
  • Popular tools for monitoring performance
  • How to read and interpret deliverability reports to take action

All this for just £75!

CPD certified. Lifetime access. Updates included.

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Who This Course Is For

New marketers
who want to send smarter campaigns

Small business owners managing their own lists

Email senders
getting stuck in spam folders

Anyone
who thinks deliverability sounds confusing—and wants it explained clearly

Why Take This Course?

Understand What Most Marketers Miss
Deliverability is often ignored until it’s too late. Learn it now.

Data-Driven & Practical 

Metrics, reports, and tools you’ll actually use.

Improve Results Fast

More emails in inboxes means more opportunities to convert.

Be the first to hear when this course launches and join the waitlist.

Sign up for the course

Meet Your Tutor

Kath Pay, Co-Founder Holistic Email Academy

more about Kath

With deep expertise in email deliverability, Kath Pay has helped brands overcome blocklisting, improve inbox placement, and implement best-in-class authentication practices. Drawing on 27+ years in the industry, she combines technical know-how with practical strategies to ensure emails get seen and acted upon. Kath has helped & advised organisations of all sizes, from startups to global retailers, on managing sender reputation, list hygiene, and engagement – making her one of the most trusted voices in deliverability.

FAQs

Do I need a technical background to understand authentication?
No. We explain SPF, DKIM, and DMARC in plain English.

Will this help if my emails are going to spam?
Absolutely. This course is designed to help you diagnose and fix common deliverability issues.

Do I need to use specific email platforms to benefit?
Nope. The principles apply to any ESP (Mailchimp, Klaviyo, ActiveCampaign, etc.).

Is there a certificate?
Yes – this course is CPD-accredited.

What Makes The Academy Unique?

Modular, Self-Paced & Level-Specific

Each course is modular and designed for your level

Lifetime Updates

Stay ahead of trends with lifetime access to updated content, tools, and strategies

Grounded in Psychology

Go beyond guesswork

Get Certified

Showcase your mastery with a CPD-accredited certification

What’s Included in Each Course

Course Workbook

Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.

CPD Hours & Certificate of Completion

Earn 3.33 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.

1.5 Hours of Expert Video Content

Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.

Quizzes & Knowledge Checks

Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.

Our Expert Course Partner

Inbox Monster helps email teams send with confidence. Inbox Monster’s deliverability and testing tools turn insights into action with complete visibility into email performance. Get dedicated support that cares about your brand’s reputation as much as you do. Companies that trust Inbox Monster, on average, save 53% of their time on QA and achieve a 30% improvement in inbox placement in 30 days. Find your email rawwwr at inboxmonster.com.

Start Landing in the Inbox

Don’t let technical challenges block your marketing success. Master the basics of deliverability and build smarter campaigns from the start.