From First Send to First Sale
Get Started with
Ecommerce Email Marketing
New to ecommerce? Or just need help making your email campaigns actually convert?
This beginner-friendly course will show you how to build, send, and optimise ecommerce emails that drive sales—while giving you a deep understanding of how email fits into your business strategy.
Perfect for online retailers, Shopify entrepreneurs, and digital marketing newcomers, this course blends ecommerce fundamentals with tactical email marketing expertise.
- Investment: £75
- CPD Certified
- Approximately 2.5 hours of expert video content
- Includes templates, flows, examples & strategic frameworks
- Built for platforms like Shopify & WooCommerce
Course Objectives
By the end of this course, you will:
- Understand the role of email in the ecommerce customer journey
- Build a flexible strategy using the ShuHaRi matrix
- Know how to grow a list using opt-ins, lead magnets, and trust triggers
- Learn how to segment and personalise emails for better engagement
- Structure compelling product promotion emails that drive clicks and conversions
- Plan and optimise ecommerce newsletters with educational and promotional content
- Protect deliverability through good list hygiene and compliance
- Track success using strategic metrics that align with your business goals
“This course is your ecommerce starting point — clear, practical, and focused on impact. I created it to help you confidently build a solid foundation from first send to first sale.”
Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn – Full Curriculum
Understanding the Role
of Email in Ecommerce
- Ecommerce vs. traditional email marketing: key differences
- How email fits into the customer journey
Email Strategy with
the ShuHaRi Matrix
- Building a flexible email marketing strategy
- Understanding four levels of data: static, dynamic, CRM, and complex (behavioural)
- The evolving role of the email marketer: from best practices to experimentation
List Growth Strategies
- 9 best scenarios for opt-in placement: subscribe, register, purchase, checkout
- Using incentives, gamification, and lead magnets to grow your list
- Building trust through social proof
Segmentation &
Personalisation Basics
- Segmenting by behaviour: browsing, purchases, engagement
- Using AI-driven recommendations and dynamic content for personalisation
High-Converting Product
Promotion Emails
- Structuring promotional emails: hero image, copy, CTA
- Writing compelling subject lines
- Best practices for launch, restock, and new product emails
Ecommerce Newsletter
Strategies & Content Planning
- Types of ecommerce newsletters: promotional, educational, curated
- Balancing content and offers
- Testing and optimising newsletter performance
Deliverability for
Ecommerce Marketers
- Improving inbox placement: list hygiene and avoiding spam traps
- Compliance with GDPR, PECR, and UK-specific laws
- Best practices for opt-ins, consent, and preference centres
Ecommerce Metrics &
Performance Tracking
- KPIs: revenue per email, AOV, CLTV, conversion rates
- Toxic vs. strategic metrics: what not to trust
- Using ShuHaRi to evaluate performance
- How to measure and optimise automation programme impact
All this for just £75!
CPD certified. Lifetime access. Updates included.
Who This Course Is For
Ecommerce beginners
looking for a roadmap to success
Shopify sellers
who want to improve email performance
Digital marketers
new to ecommerce
Freelancers or VAs
supporting online stores
Why Take This Course?
Strategic & Tactical
Go beyond tactics and learn how to think like a strategic ecommerce marketer.
Actionable Templates & Flows
Start building your automations straight away.
Revenue-Focused Training
Learn what drives sales—not just clicks.
Meet Your Tutors
Kath Pay
Co-Founder Holistic Email Academy
Kath is a globally respected thought leader in email strategy, testing, and persuasive marketing. With over 27 years of experience, she has worked with leading e-commerce brands including Marks & Spencer, Pandora, and TJ Maxx, helping them optimise their email programmes to drive results through customer-centric, data-informed strategies.
Dmytro Kudrenko
Co-Founder Yespo
Dmytro is a leading innovator in the email marketing space. With a strong background in engineering and over two decades of experience, Dmitry has helped shape the way brands approach scalable, dynamic, and visually compelling email campaigns—especially in the e-commerce sector.
FAQs
Is this for B2C ecommerce or B2B too?
This course focuses on B2C ecommerce, but many principles also apply to B2B.
Will I need to know any code?
Nope! We focus on strategy, flows, and content – not coding.
Which platforms is this course relevant to?
We reference Shopify, WooCommerce, and Klaviyo, but the tactics apply to most ecommerce setups.
Can I take this if I’m not technical?
Absolutely. It’s built for non-techies and marketers who want clarity and results.
What Makes The Academy Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Our Expert Course Partner
Yespo is an omnichannel Customer Data Platform (CDP) designed to increase business revenue and enhance customer experience. It helps ecommerce businesses of all sizes gather customer data, create 360° profiles, and leverage this information to build targeted, automated and personalized campaigns across 9 direct channels, as well as websites and apps.
Ready to Grow Your
Ecommerce Revenue?
Learn how to turn more browsers into buyers and build lasting customer relationships—starting today.
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