Master High-Scale, High-Stakes Deliverability for Peak Performance
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Deliverability at Scale: Protect, Optimise, and Future-Proof Your Email Programme
This course is designed for email professionals who need to manage deliverability at volume, handle high-risk periods like Black Friday, troubleshoot complex issues, and adapt to the future of AI-driven filtering.
You’ll learn how to manage IP reputation, navigate advanced authentication, solve inbox placement problems, and prepare for the next generation of deliverability challenges.
- Investment: £105
- CPD Certified
- Approximately 2 hours of expert video content
- Built for advanced marketers, deliverability experts, and marketing ops teams
- Includes troubleshooting guides, infrastructure planning templates, and AI trend forecasts
Be the first to hear about this course and join our waitlist.
Course Objectives
By the end of this course, you will:
- Manage sender reputation at scale across dedicated and shared IPs
- Optimise infrastructure and strategy for peak periods like Black Friday
- Implement advanced authentication (DMARC, ARC) and MTA configurations
- Diagnose and resolve inbox placement issues
- Adjust deliverability tactics for B2B vs. B2C audiences
- Prepare for the future with AI-driven spam filtering and evolving ISP algorithms
“In this course, I share the techniques I use with clients facing high-stakes deliverability issues. You’ll learn how to diagnose, troubleshoot, and lead like a true expert.”
Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn – Full Curriculum
Advanced Reputation Management &
IP Warm-Up
- Differences between dedicated and shared IPs
- IP warming strategies for new or scaled programmes
- Managing sender reputation at high sending volumes
Black Friday Deliverability Tips
- Infrastructure preparation and reputation management ahead of BFCM
- List hygiene, segmentation, and engagement strategies for peak periods
- Managing volume spikes, throttling, and avoiding deliverability degradation during high-traffic events
Deep Dive into Authentication,
ARC, & MTA Optimisation
- Advanced DMARC policies and enforcement tactics
- What is ARC (Authenticated Received Chain) and why it matters
- Optimising Mail Transfer Agent (MTA) configurations for deliverability and speed
Troubleshooting Deliverability Issues
- How to diagnose low inbox placement issues
- Common deliverability pitfalls and resolution frameworks
- Communicating effectively with ISPs and mailbox providers to resolve blocks or throttling
Difference Between B2B
and B2C Deliverability
- Key engagement pattern differences in B2B vs. B2C
- Deliverability challenges unique to B2B (firewalls, aggressive filtering)
- Adjusting content, sending patterns, and authentication for B2B success
The Future of Email Deliverability
& AI in Deliverability
- Impact of Apple Mail, Gmail, and other evolving ISP algorithms
- Rise of AI-powered spam filtering—and how to adapt
- The future role of zero-party data, trust signals, and deliverability optimisation
All this for just £105!
CPD certified. Lifetime access. Updates included.
Who This Course Is For
Deliverability specialists and consultants
Senior CRM
and marketing ops teams scaling complex email programmes
Ecommerce, SaaS, and B2B marketers
sending at volume
Anyone
responsible for inbox placement during peak periods
Why Take This Course?
Advanced Infrastructure & Strategy
From IP warm-up to Black Friday success
Proactive Troubleshooting
Diagnose and fix problems before they hit your bottom line
AI and Future-Proofing Focused
Stay ahead of filtering shifts and privacy changes
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutor
Kath Pay, Co-Founder Holistic Email Academy
With deep expertise in email deliverability, Kath Pay has helped brands overcome blocklisting, improve inbox placement, and implement best-in-class authentication practices. Drawing on 27+ years in the industry, she combines technical know-how with practical strategies to ensure emails get seen and acted upon. Kath has helped & advised organisations of all sizes, from startups to global retailers, on managing sender reputation, list hygiene, and engagement – making her one of the most trusted voices in deliverability.
FAQs
Is this course suitable if I’ve only run basic A/B tests?
Is this course only for technical specialists?
No – marketers managing large programmes or planning for scale will benefit greatly.
Will it cover what to do if deliverability drops suddenly?
Yes! We include troubleshooting frameworks and real-world recovery plans.
Is it applicable for both B2B and B2C brands?
Absolutely. There’s a full module on the critical differences between B2B and B2C deliverability.
Is there a certification?
Yes – you’ll receive a CPD-accredited certificate after course completion.
What Makes This Course Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Our Expert Course Partner
Inbox Monster helps email teams send with confidence. Inbox Monster’s deliverability and testing tools turn insights into action with complete visibility into email performance. Get dedicated support that cares about your brand’s reputation as much as you do. Companies that trust Inbox Monster, on average, save 53% of their time on QA and achieve a 30% improvement in inbox placement in 30 days. Find your email rawwwr at inboxmonster.com.
Ready to Master Advanced Deliverability?
Scale your programmes safely, navigate peak periods, and future-proof your inbox placement strategy.
Want first dibs on this course? Join the waitlist and we’ll let you know the moment it launches. You’ll also get our newsletter filled with expert tips, inspiration, and behind-the-scenes updates from the Academy.
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