Predictive, Personalised, and Powerful Automation
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Move from Automation to Orchestration—Master the New Era of Lifecycle Marketing
This is not just another lifecycle marketing course. It’s a deep dive into the future of customer engagement—combining AI, predictive analytics, advanced personalisation, holistic testing, and cross-channel strategies.
If you’re ready to think bigger, personalise deeper, and optimise smarter, this course is your next step.
- Investment: £105
- CPD Certified
- Approximately 2 hours of expert video content
- Advanced AI-powered techniques and strategies
- Includes case studies, predictive modelling tools, and strategic frameworks
Be the first to hear about this course and join our waitlist.
Course Objectives
By the end of this course, you will:
- Leverage AI and predictive analytics to supercharge lifecycle programmes
- Build hyper-personalised, dynamic content experiences
- Design sophisticated win-back and re-engagement journeys
- Optimise lifecycle performance through holistic, cross-channel testing
- Master advanced deliverability tactics to protect inbox placement
- Understand emerging trends shaping the future of lifecycle marketing
“Here, we explore the future of lifecycle marketing. You’ll master predictive, personalised automation that delivers not just clicks — but real, measurable impact.”
Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn – Full Curriculum
AI & Predictive Analytics
in Lifecycle Marketing
- How AI enhances modern email automation
- Predictive send-time optimisation
- Using AI-powered dynamic content and product recommendations
Hyper-Personalisation &
Advanced Dynamic Content
- Personalisation beyond first name: true AI-driven content customisation
- Real-time email personalisation (live pricing, countdown timers, weather feeds)
- Implementing AMP for interactive lifecycle emails
Lapsing, Lapsed &
Win-Back Programmes
- Identifying at-risk customers before churn
- Crafting strategic re-engagement and win-back sequences
- Incentive strategies and alternative approaches to revive disengaged users
Holistic Testing &
Lifecycle Optimisation
- Introduction to holistic testing methodology for lifecycle marketing
- Cross-channel testing: email, SMS, push notifications
- Using AI to analyse testing data and suggest actionable improvements
Advanced Deliverability &
Inbox Placement Strategies
- Managing sender reputation across different ESPs and channels
- Implementing BIMI, DMARC, SPF, and DKIM for authentication strength
- How to avoid spam traps, blacklists, and engagement-based filtering
Future Trends & Innovations
in Lifecycle Marketing
- Adapting to Apple’s Mail Privacy Protection and broader privacy shifts
- The rise of zero-party data and its role in personalisation
- Preparing for the future of omnichannel lifecycle automation driven by AI and privacy-first strategies
All this for just £105!
CPD certified. Lifetime access. Updates included.
Who This Course Is For
Lifecycle marketers looking to scale and future-proof their programmes
CRM strategists
aiming for hyper-personalisation and retention mastery
Ecommerce and
SaaS teams
wanting to drive greater customer lifetime value
Advanced marketers ready to integrate AI, AMP, and cross-channel thinking
Why Take This Course?
Advanced Strategy and Testing
Learn frameworks that work across channels and customer journeys
AI-Driven Insights
Move beyond static automation into predictive, real-time personalisation
Deliverability and Privacy Ready
Protect your brand and optimise inbox success in the new privacy era
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutors
Scott Cohen
CEO Inbox Army
Scott is a seasoned lifecycle marketing expert with over two decades of experience driving customer engagement and retention for major global brands. With a strong foundation in CRM strategy, email marketing, and customer journey optimisation, Scott has led impactful programs for companies like Purple, 1-800 Contacts, and SmileDirectClub. He combines strategic thinking with hands-on execution, known for creating automated, data-driven lifecycle campaigns that not only increase revenue but also build long-term customer relationships. Scott’s deep expertise and practical approach make him a respected leader in the lifecycle marketing space.
Garin Hobbs
VP Customer Success & Strategy, Inbox Army
Garin is a recognised expert in lifecycle marketing, personalisation, and customer engagement, with over 20 years of experience helping brands like Disney, American Airlines, and Oracle optimise their messaging across the customer journey. Known for bridging the gap between strategy and technology, Garin brings a unique ability to align cross-channel marketing initiatives with business goals. His deep understanding of customer data, automation, and content strategy has made him a sought-after advisor for brands looking to build scalable, human-centric lifecycle programs that drive measurable impact.
Kath Pay
Co-Founder Holistic Email Academy
Kath is a leading authority in lifecycle marketing and the founder of Holistic Email Marketing. With over 27 years of experience, she has helped brands like Not on the High Street, Mr Porter, Marks & Spencer, and AllSaints develop strategic, customer-focused lifecycle programmes that drive engagement, loyalty, and revenue. A pioneer in integrating behavioural science with email marketing, Kath is known for her practical, data-driven approach to mapping customer journeys and optimising every touchpoint. Her expertise has made her one of the most influential voices in email and lifecycle marketing today.
FAQs
Is this course only for people already using AI?
No – you’ll learn how to get started with AI tools, even if you’re currently using basic ESP functionality.
Do I need a huge tech stack to implement these strategies?
Not necessarily. We’ll show scalable options depending on your resources.
Will this include real-world examples and case studies?
Yes—expect hands-on breakdowns of advanced lifecycle programmes and campaigns.
Is there an exam?
No exam. Just immersive learning, helpful quizzes and a CPD-certified credential at the end.
What Makes This Course Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
1.5 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Our Expert Course Partner
InboxArmy is a full-service email marketing and lifecycle marketing agency specializing in email marketing execution, production, and strategy. They offer a variety of email marketing, SMS, app and mobile push services and boasts a team of email experts who can help you with: campaign management, automation, audits and strategy, and dedicated email team resources.
Ready to Build Future-Ready Lifecycle Programmes?
Take your email and lifecycle marketing to a level few achieve. Start creating smarter, more connected, AI-powered customer journeys today.
Want first dibs on this course? Join the waitlist and we’ll let you know the moment it launches. You’ll also get our newsletter filled with expert tips, inspiration, and behind-the-scenes updates from the Academy.
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