Scale Smarter: Data, Psychology,
and Personalised Automation for Growth
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Your Ecommerce Email Marketing
from Good to Game-Changing
Ready to go beyond abandoned carts and flash sales?
This advanced course teaches you how to use data, psychology, AI, and loyalty automation to increase customer lifetime value, boost revenue, and build lasting ecommerce brands.
It’s not just about sending more emails – it’s about sending the right emails, at the right time, with smarter personalisation.
- Investment: £105
- CPD Certified
- Approximately 2.5 hours of expert video content
- Includes templates, flows, examples & predictive strategies
- Built for ecommerce growth strategists and advanced marketers
Be the first to hear about this course and join our waitlist.
Course Objectives
By the end of this course, you will:
- Harness customer data and CDPs to drive personalisation and sales
- Apply psychological triggers to upselling and cross-selling tactics
- Build advanced post-purchase, loyalty, and second-purchase programmes
- Personalise emails in real-time with AI-driven product recommendations
- Create powerful BFCM strategies and post-sale retention plans
- Automate loyalty and VIP engagement to maximise CLV
“Growth in ecommerce isn’t about sending more — it’s about sending smarter. This course is for those ready to scale strategically with data, psychology, and high-performance automation.”
— Kath Pay, Course Director, Holistic Email Academy
What You’ll Learn – Full Curriculum
Data-Driven Insights &
Customer Data Platforms (CDPs)
- Role of customer data in modern ecommerce email marketing
- How to integrate and use CDP data for hyper-personalisation
- Leveraging data & AI for ecommerce sales boost
- Best practices for data-driven automation
The Psychology of Upselling &
Cross-Selling
- Using the Foot-in-the-Door Technique and Commitment Bias
- Applying Reciprocity to drive higher AOV
- How price anchoring influences upsell success
Post-Purchase Email
Automation for Repeat Sales
- Perfecting timing and frequency for replenishment emails
- Building referral programme automations
- Using loyalty data for retention-focused emails
Second Purchase Programme (Retention & LTV Growth)
- Why the second purchase matters for retention and profitability
- A/B testing loyalty incentives vs. product recommendations
- Timing and structuring your second-purchase sequence
Wishlist & Back-in-Stock Programmes
- Driving conversions with wishlist nurturing
- Sending targeted back-in-stock and price-drop notifications
- Personalising based on wishlist behaviours
Black Friday & Cyber Monday
(BFCM) Strategy & Retention
- Pre-sale nurturing and building BFCM hype
- Segmentation and prioritisation for maximum BFCM results
- Post-BFCM follow-ups for turning seasonal buyers into loyal customers
Advanced Email Personalisation &
AI-Driven Offers
- Real-time behaviour tracking for recommendations
- Using AI for dynamic product suggestions based on behaviour
- Dynamic content blocks driven by customer actions
Loyalty & VIP Programmes
via Email Automation
- Structuring points-based, tiered, and VIP loyalty models
- Automating loyalty programme engagement through email
- Rewarding behaviours to drive repeat purchases and referrals
All this for just £105!
CPD certified. Lifetime access. Updates included.
Who This Course Is For
Ecommerce marketers
looking to scale automation and retention
CRM managers
aiming to personalise beyond segmentation
Ecommerce teams
wanting to increase customer lifetime value and loyalty
Marketers
seeking AI-powered strategies to stay ahead
Why Take This Course?
Data, AI, and
Psychology Combined
Power up your ecommerce strategies
Revenue and Retention Focused
Beyond one-time sales to lifetime customers
Built for Strategic Scale
Templates, workflows, and real-world case studies
Be the first to hear when this course launches and join the waitlist.
Meet Your Tutors
Kath Pay
Co-Founder Holistic Email Academy
Kath is a globally respected thought leader in email strategy, testing, and persuasive marketing. With over 27 years of experience, she has worked with leading e-commerce brands including Marks & Spencer, Pandora, and TJ Maxx, helping them optimise their email programmes to drive results through customer-centric, data-informed strategies.
Dmytro Kudrenko
Co-Founder Yespo
Dmytro is a leading innovator in the email marketing space. With a strong background in engineering and over two decades of experience, Dmitry has helped shape the way brands approach scalable, dynamic, and visually compelling email campaigns—especially in the e-commerce sector.
Alex Danchenko
Co-Founder Yespo
Alex is a seasoned product leader and email expert with deep experience in driving innovation in the MarTech space. With a background in both engineering and user experience, Alex brings a unique perspective to email design and automation, helping global e-commerce brands streamline their workflows and enhance their customer engagement through cutting-edge technology.
FAQs
Is this course suitable if I’m already running ecommerce automations?
Yes! It’s designed to help you scale up with better data usage, psychology, and real-time personalisation.
Do I need a Customer Data Platform (CDP)?
No, but we’ll show you how to maximise whatever data you have—and how CDPs can enhance your strategy.
Will this help with Black Friday and peak seasons?
Absolutely. There’s an entire module dedicated to BFCM strategies and retention tactics.
Is there a certification?
Yes, you’ll earn a CPD-accredited certificate upon completion.
What Makes The Academy Unique?
Modular, Self-Paced & Level-Specific
Each course is modular and designed for your level
Lifetime Updates
Stay ahead of trends with lifetime access to updated content, tools, and strategies
Grounded in Psychology
Go beyond guesswork
Get Certified
Showcase your mastery with a CPD-accredited certification
What’s Included in Each Course
Course Workbook
Your downloadable workbook includes checklists, templates, guided exercises, and note-taking prompts — designed to help you apply your learning immediately.
CPD Hours & Certificate of Completion
Earn 3.25 Continuing Professional Development (CPD) hours and receive a personalised certificate upon completion. Ideal for professional development plans and showcasing your new skills on LinkedIn, your CV, or in performance reviews.
2 Hours of Expert Video Content
Self-paced, high-impact lessons delivered by expert tutors — broken down into bite-sized, easy-to-follow modules.
Quizzes & Knowledge Checks
Short, practical quizzes are included to help you consolidate what you’ve learned and build confidence as you go.
Our Expert Course Partner
Yespo is an omnichannel Customer Data Platform (CDP) designed to increase business revenue and enhance customer experience. It helps ecommerce businesses of all sizes gather customer data, create 360° profiles, and leverage this information to build targeted, automated and personalized campaigns across 9 direct channels, as well as websites and apps.
Ready to Master Advanced Ecommerce Email Marketing?
Turn browsers into buyers, buyers into advocates, and automations into engines for sustainable growth.
Want first dibs on this course? Join the waitlist and we’ll let you know the moment it launches. You’ll also get our newsletter filled with expert tips, inspiration, and behind-the-scenes updates from the Academy.
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